Ideas to Increase Average Spend at Easter with Bakery and Pastry Products
With torrijas as the undisputed star, we also explore other combinations that encourage customers to add more to their purchase during this festive season. Easter is a unique opportunity to boost sales with simple, familiar and highly profitable proposals.
Easter is one of the most important trading periods for bakeries, cafés, bake-off shops and supermarkets. It is a time when tradition and indulgence go hand in hand, and when certain products, such as torrijas, go from being just another option to becoming true stars at the point of sale. Through a smart combination of products, attractive presentation and proposals made with frozen dough solutions that encourage customers to add something extra to their purchase, you can make the most of these days. Here is how.
Torrijas: a traditional favourite that drives sales
Few products have the pulling power of torrijas. Their seasonal appeal, strong emotional connection and familiar flavour make them a high-turnover product during this time of year. Offering torrijas as a finished product, ready to eat, also simplifies the purchase decision and increases their perceived value.
In this regard, choosing the right pre-baked frozen bread to prepare them is essential. Opt for pieces with good absorption, a consistent crumb and a balanced crust to ensure a soft, juicy and appealing result, while delivering the structure and tenderness that a good torrija requires.
What is more, the versatility of torrijas allows for different presentations, from the classic version to more contemporary takes. This opens the door to segmenting the offer and adapting it to different customer profiles.
Beyond torrijas: increasing value with premium pastry
One of the keys to increasing average spend is to complement the main product with other proposals that add value. This is where premium pastry comes into play. Adding references such as Apple Puff Pastry, Dubai Style Hoops, Dubai Style Muffin or Cinnamon Croissant Palmier helps create a more attractive and complete offering.
These products share several features worth highlighting, as they can add an extra incentive to the purchase: they create strong visual impact in the display, they offer familiar or on-trend flavours, and they become irresistible sweet treats. A winning combination.
Cross-selling: the boost that makes the difference
Cross-selling is one of the most effective tools for increasing average spend, especially during seasonal campaigns such as Easter. Ultimately, the goal is not to make the customer’s decision more complicated, but to make it easier. Some particularly effective strategies include straightforward pairings, such as torrija + coffee, torrija + a cold drink, or torrija + a premium pastry item; simple bundles or promotions, such as “Take your torrija + a pastry at a special price” or “Easter afternoon treat combo”; and in-store recommendations from staff, which remain one of the most effective ways to drive additional sales.
The way the product is displayed is just as important as the product itself. Keep this in mind and create a dedicated space for torrijas, highlighting them as the hero product. Place them next to the pastry items you want to promote to encourage direct association and drive combined purchases, and include messages that help contextualise the offer.
Bake-off shops and bakeries can position torrijas as the star of the season; cafés and restaurants can integrate them as a dessert or afternoon treat; and supermarkets and convenience stores can focus on ready-to-go formats and bundled packs.
For all these reasons, Easter is not only a high-volume campaign, but also an opportunity to improve profitability. Backing products with strong seasonal roots such as torrijas, combined with premium pastry and a clear cross-selling strategy, makes it possible to increase average spend in a natural and straightforward way. Ready to give it a try?
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