Paninis for the horeca sector: a quick, versatile and easy-to-serve savoury solution
Paninis are becoming a savoury option with plenty of possibilities and very little logistical complexity. Their speed and variety make them suitable for almost any time of day. Read on to find out more!
In the HORECA sector, finding products that combine speed, operational ease and customer appeal is increasingly important. This is especially true in the savoury segment, where one specific feature stands out above the rest: consumers are looking for quick yet complete options, capable of solving everything from a mid-morning break to an informal lunch or an afternoon snack. It is not always easy, but thanks to frozen dough products, businesses can offer solutions that meet this need.
In this context, paninis have become an increasingly common solution in cafés, hotels, supermarkets and casual foodservice. Their practical format, wide range of flavours and ease of consumption and transport position them as a highly efficient alternative for expanding the savoury offer without adding complexity to the day-to-day running of the business.
Less complexity, more efficiency: long live paninis!
One of the main strengths of the panini range is how easy it is to prepare and serve. In establishments with a fast-paced operation, having products that make it possible to respond quickly to demand is, without doubt, a clear advantage.
But why do paninis help optimise service times so effectively? Simple:
• They require straightforward preparation and are ready in no time.
• They enable quick service during peak hours.
• They reduce the operational workload thanks to their simplicity compared with more elaborate or complex options.
All of this becomes especially important at times when orders are concentrated in a short period, where not wasting time has a direct impact on the customer experience.
A variety of flavours for every palate
Another major strength of this category is variety. Offering different flavours makes it possible to broaden the range and respond to different tastes without multiplying processes. The main advantages are easy to understand:
• Greater choice for the customer.
• A stronger perception of a complete assortment.
• The ability to cover different consumption moments.
From more classic proposals to options with more intense flavour profiles, there is plenty to choose from. Panini Barbacoa, Panini de Verduras, Panini Kebab, Panini 4 Estaciones, Panini 4 Quesos, Panini Atún, Panini Bacon and Panini York are good examples. And that is not all: bocapizzas, which are very similar to paninis but with a more prominent bread base, also fit perfectly into this scenario. Bocapizza de Atún y Queso, Bocapizza de Bacon y Queso and Bocapizza de York y Queso are some of the most representative products in this category.
If you are unsure which option to choose, Pizzas Surtidas 4 sabores are also available, allowing you to offer four high-rotation pizzas (bacon and tuna, ham and cheese, barbecue and chorizo). You can also choose Panini Bocata Marcado Precortado, designed so you can create your own preparations whenever you wish.
Mid-morning, as an afternoon snack, as a quick meal or as a snack to go, paninis work at different times of the day, especially when they are placed in visible areas of the counter or display line and combined with drinks as a combo proposal.
Expanding your savoury offer does not have to mean adding more complexity. Paninis, thanks to their quick preparation, variety of flavours and versatility, are products your establishment should consider incorporating. What are you waiting for?
Formatos idóneos para un cliente que se mueve mucho
El turista se mueve: pasea, visita, explora. Por eso, los productos que mejor funcionan son aquellos que se pueden consumir en cualquier momento, es decir, piezas individuales, formatos fáciles de transportar y productos listos para consumir. Por ejemplo, los siguientes:
La comodidad es un factor clave porque, cuanto más sencillo sea el consumo, mayor será la probabilidad de compra. En este proceso ayuda mucho la claridad y por eso es recomendable que el expositor tenga un aspecto claro y ordenado, que se agrupen productos por momento de consumo (desayuno, snacks para llevar, etc.) y se apoyen con nombres o descripciones sencillas. Con todo esto se persigue un principal objetivo: que el consumidor entienda qué puede elegir de manera ágil, sin necesidad de preguntar.
La llegada de turistas representa una gran oportunidad para cafeterías, hoteles y servicios de restauración. Pero para aprovecharla al máximo, ya lo ves, es necesario adaptar la oferta para mejorar la experiencia del visitante y aumentar las ventas de forma natural. ¡A por ello!
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