Reinvent your offer every month with sweet and savoury combos
A sweet or savoury item can be much more than just a snack: it can become an irresistible experience that builds loyalty, adds value, and multiplies sales opportunities. Let’s see how!
Eachseason brings new opportunities to innovate at the point of sale. Sometimesit’s not about major changes, but about small, strategic gestures that make abig difference. Pairing products, creating appealing formats, or designing anoffer that invites customers to try more than one item are simple and effectiveways to increase the average ticket value without complicating operations.
Because if there’s one thing we know in this business, it’s that today’scustomer seeks experiences. They don’t just want a coffee or a sweet or savourypiece—they want a complete moment, a proposition that makes them feel they’vemade the right choice. In this context, sweet and savoury combos are theperfect answer: profitable, simple and visually irresistible. They workespecially well in bakeries, cafés, and quick-service outlets because theycombine convenience, indulgence and added value; they encourage impulse buyingand foster customer loyalty.
What you need are versatile, high-quality products with a presentation thatshines on its own—and thanks to frozen doughs and frozen bakery products,that’s within easy reach. Let’s take a look at some ideas!
Brioche Sandwich Bread + Soft Drink or Water
Brioche Sandwich Bread is perfect for light meals or lunchtime menus aimed at customers looking for something quick, tasty and balanced. Consider offering a sandwich combo with a natural citrus soft drink, water, or even a light alcohol-free lager (if appropriate for your business). A well-balanced pairing that adds value and freshness.
Hoops + Cold Drink or Frappé
Hoops (especially Party Hoops, with its vibrant colour and glossy topping) are pure fun and indulgence. They work wonderfully with cold drinks: a coffee frappé, a vanilla or chocolate milkshake, or even an artisan lemonade to add contrast. This combo appeals to younger consumers, takeaway formats, and those seeking something “Instagrammable” to share. You can extend this idea to other Hoops varieties such as Caramel Hoops, Choco Biscuit Hoops or Crunchy Mix Hoops.
Barbecue Braid + Sparkling Water with Lime or Tomato Juice
The Barbecue Braid, with its smoky flavour, sweet undertones and generous filling, truly stands out when paired with a fresh, citrusy drink that adds contrast. Sparkling water with a hint of lime balances the flavours, while lightly spiced tomato juice enhances its barbecue character. Perfect for casual menus or savoury brunch options.
Hot Dog Pastry + Ginger Ale or Artisan Lemonade
The Hot Dog Pastry is playful, casual, and full of flavour. It pairs beautifully with a cold lemonade or ginger ale, both of which refresh the palate and balance the richness of the filling, enhancing that irresistible “street food” experience.
Muffin + Café Latte or Cappuccino
With their soft texture and rich flavours—chocolate, Nuts & Cream, Passion Red, Carrot Cake, Biscuit Caramel, and more—muffins naturally pair with hot drinks that enhance their aroma and soften their sweetness. A café latte or creamy cappuccino is the perfect match, balancing flavours, offering comfort, and evoking a sense of calm indulgence.
Bacon & Cheese Snecken + Alcohol-Free Beer or Cola
The Bacon & Cheese Snecken offers an intense, savoury bite, with that irresistible crunch of bacon that calls for a drink with body. A chilled, alcohol-free lager is its best match, enhancing the salty notes and cleansing the palate.
Custard Pastry Braid + Espresso or Cappuccino
The Custard Pastry Braid, with its creamy filling and sugar pearl topping, calls for a drink that balances its sweetness. An espresso highlights its toasted notes, while a smooth cappuccino rounds out the experience, enhancing the custard flavour without overwhelming it. Especially recommended for breakfast or a sweet mid-afternoon pause.
Cheese Stick + Iced Tea or Citrus Kombucha
The Cheese Stick has a mild, balanced flavour with a pleasant dairy note. It pairs especially well with natural iced tea (such as black tea) or citrus kombucha, adding freshness, acidity and a modern, healthy twist.
Reinventing yourself each month doesn’t mean starting from scratch. Sometimes it’s enough to reorganise what you already have and present it in an appealing way. That’s why sweet and savoury combos are a smart way to innovate while staying true to your essence. Easy to manage, versatile and adaptable to any business model—all you need is a little creativity and a touch of good presentation. Go for it!
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